Champions of Performance
— On Ice and at Rest
At DUX, we understand that peak performance starts with proper recovery. That’s why we’re proud to announce our partnership with the Malmö Redhawks, a team that embodies excellence, resilience, and the pursuit of greatness.
As the official furniture partner of the Malmö Redhawks, DUX provides the team with the same world-renowned support and comfort trusted by athletes, professionals, and discerning sleepers worldwide.
Malmö Redhawks
Pride. Power. Passion. Since 1972.
The Malmö Redhawks are one of Sweden’s most storied ice hockey clubs, founded in 1972 and based in the heart of Malmö. Known for their grit, speed, and relentless spirit, the Redhawks have become a symbol of regional pride and sporting excellence, representing Skåne in the Swedish Hockey League (SHL), the top tier of professional ice hockey in Sweden.
With a strong foundation in youth development, community engagement, and a fierce commitment to competitive performance, the Redhawks cultivate both future talent and a loyal fan base. The team’s home, Malmö Arena, is a state-of-the-art venue where thousands gather to experience the energy, precision, and drama of elite hockey.
The Malmö Redhawks share a deep connection with their city, modern, resilient, and always pushing forward. That same spirit drives their partnership with DUX: two Malmö-born institutions united by a heritage of excellence, a dedication to innovation, and a passion for performance.
DUX
A Legacy of Swedish Craftsmanship.
A Vision for Performance.
Founded in 1926, DUX is one of Sweden’s most iconic design and engineering brands, known around the world for its commitment to innovation, durability, and functional beauty. What began with a focus on ergonomically advanced beds has evolved into a full line of timeless, high-performance furniture, designed to enhance both everyday living and elite environments.
Rooted in Malmö, DUX shares more than geography with the Malmö Redhawks. Both are built on a foundation of Swedish precision, grit, and forward-thinking values. Like the Redhawks on the ice, DUX strives for excellence in every detail — whether it's the curve of a lounge chair or the craftsmanship of a custom interior.
With nearly a century of heritage and a future focused on sustainable innovation, DUX is proud to support the Malmö Redhawks as they continue to raise the standard for performance, both in sport and in the community.
We are very pleased to begin a partnership with DUX. Their strong brand and high quality align perfectly with our values and ambitions. Together, we can create even greater added value for our audiences, while DUX becomes another key part in taking the next step together.
Måns Jeppsson, Commercial Manager
Malmö Redhawks
For DUX, Malmö Redhawks is an important part of the city of Malmö and its sporting achievements. We believe in Malmö Redhawks for the long term and understand the value of continuity and quality for both the organisation and the brand.
DUX is a fantastic Malmö-based company, founded in 1926, with an impressive history soon spanning 100 years. These 100 years have been built on precisely quality and continuity.
We greatly look forward to, as a partner, supporting the Redhawks in taking new steps forward and, together with other committed partner companies, finding successful collaborations, especially those where the youth of our society are the true winners. This is something we at DUX are excited about.
Jonas Anderson, Sales and marketing manager (Nordics)
DUX
